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About us

Since the first step into the ever-evolving fashion industry seven years ago, the premier objective has never been displaced from the sheer pursuit of creating denim wear that radiates style without compromising on ergonomic fit and comfort. This unconventional yet ever-evolving approach has helped shape a collection that explores timeless separates through an innovative angle with meticulous detail. All of this has been
formulated keeping in mind the belief in giving power to the people.


The process of creating denimwear has always been dynamic. From it's origin as durable clothing for miners in 1873 to being pieces of exquisite fashion today, denim has always
been about change and progress. As a denim brand, it's essential to lay importance over
the same, through products that are not limited to conventional 5-pocket denims that don't stress enough on aspects such as comfort and utility. For denim can never be just about a brand, it stands for trend, innovation and change.


VOI Jeans' presence extends pan-India in the form of exclusive stores, multi-branded outlets and shop-in-shops. Everything in the outlets, from lighting and music to the layout and orientation is designed in the pursuit of creating an extraordinary experience for you.