In 1983 Supreme Laundry was started in Preston, Lancashire by the Bux family.

With Innovation in washing technology for Denim brands like Lee, Wrangler, Levis, Next, River Island & FCUK, it soon became one of the most sought after denim laundry in the UK.

Inspired by the top brands in Europe and with 5 years of expertise in Denim washes lead to the Birth of VOI.

"VOI" means YOU in Italian Language, the philosophy of “Engineered for you ” comes to life with each and every product of VOI.

VOI London has retail outlets across the UK and other European countries such as Germany, Russia, France, Holland, Spain, Italy & Denmark 

With a license from VOI London, VOI Jeans was launched in India in 2011 to offer European fashion with a design-centric approach. 

Every product crafted at VOI Jeans has a reason for its existence.

We are committed to designing products that reflect our values and beliefs, rather than conforming to the status quo or following popular trends

With in-house multi-disciplinary Designs Studio, we are committed to designing products that reflect our values and beliefs, rather than conforming to the status quo or following popular trends.

With strategic partnership with Scotts (One of the best Denim manufacturers), effective Supply Chain and Retail presence with 70+ EBOs and more than 200 doors in Large Format stores like Shoperstop, Lifestyle, Centro etc.. we are meeting our customer expectation and growing year on year.

To offer uncompromised product.